WhatsApp statistics
Outbound volume, delivery rate, and device breakdown for WhatsApp sends.
Open Channel → WhatsApp → Statistics.
What this page is for
Aggregated outbound activity for WhatsApp only — how many messages you sent, how many delivered or failed, trends by day, top send types, and volume per device.
Use Logs for individual sends (recipient, message preview, error text). Statistics shows totals and trends for the selected time window.
Sample data shown.
| Header control | What it does |
|---|---|
| View log | Opens Logs for row-level send history |
| Today / 7 days / 30 days / 90 days | Changes the time window for all numbers on the page |
KPI cards
Three cards across the top:
| KPI | Meaning |
|---|---|
| Total sends | Every outbound WhatsApp attempt in the window |
| Delivered | Sends recorded as successfully delivered — includes a green delivery rate bar |
| Failed | Sends that failed or only partially delivered — includes a red failure rate bar |
Daily activity
Each day is a stacked bar:
| Segment | Color | Position |
|---|---|---|
| Failed | Red | Top of the bar |
| Delivered | Green | Bottom of the bar |
Hover or focus a bar to see the day total and Delivered / Failed counts in the panel below the chart. A day total also appears above the bar while you hover.
The legend under the chart lists Failed first, then Delivered.
On 30 days or 90 days, the chart scrolls horizontally when there are many bars.
When there is no activity in the window, the chart shows an empty state.
Top send types
Ranked list of how messages were sent — for example Direct send vs named Campaign batches. Each row shows share of volume (bar + percentage) and total count.
By device
Table of your top WhatsApp devices by outbound volume in the window:
| Column | Meaning |
|---|---|
| Device | Connected device identifier (shortened in the table; full value on hover) |
| Total | All send attempts from that device |
| Delivered | Successful sends |
| Failed | Failed or partial sends |
Cross-channel view
For WhatsApp together with WABA, Telegram, and email, open Logs → Statistics or see Statistics.
Related
- Logs — per-send history and search
- Devices — connect and manage WhatsApp devices
- Statistics — Logs → Statistics (all channels)