WABA statistics
Outbound volume, delivery rate, and number breakdown for WhatsApp Cloud API sends.
Open Channel → WABA → Statistics.
What this page is for
Aggregated outbound activity for WhatsApp Cloud API (WABA) only — send volume, delivery and failure rates, daily trends, top send types, and volume per connected number.
Use Logs for individual sends (recipient, message preview, error text). Statistics shows totals and trends for the selected time window.
Sample data shown.
| Header control | What it does |
|---|---|
| Today / 7 days / 30 days / 90 days | Changes the time window for all numbers on the page |
KPI cards
Three cards across the top:
| KPI | Meaning |
|---|---|
| Total sends | Every outbound WABA attempt in the window |
| Delivered | Template or session messages recorded as successfully delivered — includes a green delivery rate bar |
| Failed | Sends that failed or only partially delivered — includes a red failure rate bar |
Daily activity
Each day is a stacked bar:
| Segment | Color | Position |
|---|---|---|
| Failed | Red | Top of the bar |
| Delivered | Green | Bottom of the bar |
Hover or focus a bar to see the day total and Delivered / Failed counts in the panel below the chart. The legend lists Failed first, then Delivered.
On 30 days or 90 days, the chart scrolls horizontally when there are many bars.
Top send types
Ranked list of Direct send vs named Campaign batches, with share of volume and total count.
By number
Table of your top Cloud API numbers by outbound volume:
| Column | Meaning |
|---|---|
| Number | Connected phone number identifier |
| Total | All send attempts from that number |
| Delivered | Successful sends |
| Failed | Failed or partial sends |
Cross-channel view
For WABA together with WhatsApp, Telegram, and email, open Logs → Statistics or see Statistics.
Related
- Logs — per-send history and search
- Devices — connect numbers with Meta
- Templates — approved message templates
- Statistics — Logs → Statistics (all channels)